This course will appeal to those that have a keen interest in marketing and retail and how it operates. You will enjoy studying a subject that is relevant to your own and experience and want to find out more about the industry through personal investigation.
The course includes four core units that explore:
- business activity
- business resources
- introduction to marketing
- people, communication and information
In addition, special units focus on
- creative product promotion
- relationship marketing
- internet marketing in business
- visual merchandising
- food retailing
- fashion retailing
Students are taught using a range of methods including trough tutor-led sessions, real life case studies, class discussions and smaller, group discussions.
As part of our membership of the Gazelle group of colleges, we organise for guest speakers from the world of business to come in and work with our students, as well as take students on educational visits and to enterprise seminars.
Students will also be expected to undertake work experience placements in both year 1 and year 2.
Assessment is through a portfolio of written assignments, practical role plays and business enterprise activities. All work is assessed internally and verified.
You will gain a multitude of transferable business skills and achieve a BTEC Level 3 Extended Diploma in Business Marketing and Retail, which is the equivalent to three A-Levels.
You should want to study a course that is active and enjoyable as well as be thinking about progressing to higher education or perhaps starting your own retail business
You will need four GCSEs including English and maths or a distinction grade on a First Diploma in IT
To be successful on this course, you will need:
- a strong interest in your chosen programme of study
- the commitment to work towards improving enterprise skills as part of the programme
- the ability to discuss past experiences of education and numeracy needs supported within the programme
You will be invited to attend an interview and complete an initial assessment. You will have your literacy and numeracy supported within the programme.
You can progress onto other courses at Banbury and Bicester College, including our range of university level courses. You can also start your career in marketing, retail or sales.
Every year we organise educational visits to support students' learning in the classroom. These may be within the UK or abroad.
Start Date :
Monday 10 September 2018
End Date :
Saturday 27 June 2020
16 to 18 EU tuition fee:£50.00
19 to 23 Concession EU tuition fee:£50.00
24+ Loan EU tuition fee:£6,602.00
Please note – Fees may be subject to change